Welcome to the Courtman Copywriting Blog. Get more copywriting news, trends, information and articles at our Copywriting Blog main page.
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Copywriting with Emotion: Add Some Fortune-Telling
March 19, 2009
Persuasive copywriting is all
about playing on the reader's emotions - and a new study by Jane Ebert,
marketing professor at the University of Minnesota's Carlson School of
Management, tells us that people routinely predict how they'll feel
about a future experience using something called forecasting/backcasting. And
smart copywriters and marketers CAPITALIZE on this kind of emotional
fortunetelling to beat customers to the predicting punch. Here's how to do it.
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Invigorate your Copywriting
Feb. 8, 2009
One thing effective copywriters understand is the importance of choosing words with impact. You know,
the kind of writing that transforms passive reading into instant
reaction, that creates a visceral response the moment a reader’s eye
passes over them. At Courtman CopyWorks,
we call that “vigorous English.” And most times, you can create it
yourself. Just take any boring and invisible words and swap them out
with those that are evocative and descriptive, for expert copywriting
that’s strong and compelling.
Here’s a couple of examples. Selling B2B? Don’t tell them your
service will help them “Move Past the Competition.” Arm yourself with a
stronger word and tell ‘em how to “MUSCLE Past Your Competition!”
Just one tiny word-swap and your copy’s moving. Read more...
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A New Year's Resolution That's Easy
Dec. 29, 2008
No, really. There is a resolution you can
make right now that will make your life easier - and it’s easy to do.
It’ll reduce your workload and stress, and up your productivity and
satisfaction. In fact, it’s so basic that experts like the Mayo Clinic
and Franklin Covey always add it to their Top Ten Time Management
strategies. Ready to tackle it? Actually, have someone else
tackle it for you. In a word: delegate. Hands down, this tiny little
time saver makes a BIG impact on your day. It just takes a little bit
of planning. Read more...
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Hiring a Freelance Copywriter: Three Things to Remember
Nov. 20, 2008
If you’re looking for a freelance copywriter,
then you know typing those two words into your search engine will net
you hundreds - HUNDREDS - of copywriter websites. The market is cluttered with all kinds:
- Those who manufacture hype in big, red block letters
- Those whose sheer number of squeeze pages equals more than their actual number of clients
- Those who peddle online articles low in quality, but high in obnoxious keyword count
- Those with boastful/comic/self-deprecating homepages that focus more on themselves than you
- And then those who truly offer smart, effective and affordable copywriting.
So how to pick? Read more...
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Small Businesses: Don't Cut Ad Spending
Nov. 13, 2008
If you own or manage a small local business, then you already know
times are tough. You’re likely fretting about the budget, trying to
find ways to trim excess spending to stay afloat during this recession.
While one of your first impulses may be to cut back on ad spending,
that’s actually one of the worst things you can do right now. A recent
report found businesses that cut ad spending continued to lose profits
even after the economy improved. Those that increased ad spending? They
continued to increase profits. Read more...
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Can't Afford Direct Mail? Think Postcards.
Nov. 10, 2008
...From a free report by the copywriters at CourtmanCopy.com: Using a Recession to your Advantage. Get your copy here.
It’s a fact: online
advertising gets you great bang for your buck. But the very traditional and
always popular direct mail still remains a successful tactic. In fact, according
to a study conducted last year, direct mail averages $10 in sales for every $1
invested. So how to make this time-tested way of reaching out to your clients
even more cost-effective? In a word: postcards. Read more...
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Are You Making These Five Writing Mistakes?
Nov. 6, 2008
In an
earlier post, we talked about the ways bad writing can cost you hundreds of
thousands of dollars - that’s make-or-break stuff for small businesses. Luckily,
some of the smallest fixes can make the biggest impact, and that’s especially
true in copywriting.
You just have to know what to do. Here are five quick ways to improve your
writing right this minute, no freelance copywriter necessary. Read more...
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